Tag Archives: IMC

  1. Blending advertising and content

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    May 29, 2013 by Tamara Piety

    Apparently this is what is known as “native advertising.” Or according to a source quoted in this article from Advertising …
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  2. Girls and ponies

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    May 14, 2013 by Tamara Piety

    As reported in previous posts, one of the problems in regulating advertising is separating advertising from content. The whole idea …
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  3. Torn from the CJR headlines…

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    May 7, 2013 by Tamara Piety

    The Columbia Journalism Review in The Audit has this great piece called “Business Insider goes native” (perhaps not the best …
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  4. The big tent

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    May 5, 2013 by Tamara Piety

    This article in the New York Times “The New Look of Public Relations” confirms the interpenetration of advertising and marketing …
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