Category Archives: journalism

  1. Going native

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    January 15, 2014 by Tamara Piety

    Advertising Age has an op-ed urging that marketers get out in front ethical concerns about native advertising by being more …
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  2. Brand journalism vs. Corporate media

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    July 12, 2013 by Tamara Piety

    O’Dwyers the public relations newsletter had this link this week to a report of a presentation given by an interview …
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  3. Blending advertising and content

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    May 29, 2013 by Tamara Piety

    Apparently this is what is known as “native advertising.” Or according to a source quoted in this article from Advertising …
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  4. Torn from the CJR headlines…

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    May 7, 2013 by Tamara Piety

    The Columbia Journalism Review in The Audit has this great piece called “Business Insider goes native” (perhaps not the best …
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