Category Archives: Integrated marketing communications

  1. Leveraging the Olympics

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    January 29, 2014 by Tamara Piety

    Just saw this great bit in Advertising Age. It is an ad being run by Guinness about one twin giving …
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  2. Going native

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    January 15, 2014 by Tamara Piety

    Advertising Age has an op-ed urging that marketers get out in front ethical concerns about native advertising by being more …
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  3. Brand journalism vs. Corporate media

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    July 12, 2013 by Tamara Piety

    O’Dwyers the public relations newsletter had this link this week to a report of a presentation given by an interview …
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  4. Blending advertising and content

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    May 29, 2013 by Tamara Piety

    Apparently this is what is known as “native advertising.” Or according to a source quoted in this article from Advertising …
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  5. Girls and ponies

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    May 14, 2013 by Tamara Piety

    As reported in previous posts, one of the problems in regulating advertising is separating advertising from content. The whole idea …
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  6. The wedding of diamonds and marriage

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    May 12, 2013 by Tamara Piety

    You probably think that advertising has no impact on you or your life. In that you are not alone. But …
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  7. Saving the world through purchasing – It isn’t easy being “green”

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    May 9, 2013 by Tamara Piety

    I came across this piece in The Guardian. Young Consumers Hold the Key to Sustainability. It reads like the usual …
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