Category Archives: Brands

  1. Going native

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    January 15, 2014 by Tamara Piety

    Advertising Age has an op-ed urging that marketers get out in front ethical concerns about native advertising by being more …
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  2. POM No-so-wonderful?

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    January 10, 2014 by Tamara Piety

    POM Wonderful’s suit against Coca Cola for false advertising under the Lanham Act over Coca Cola’s pomegranate-blueberry juice drink, which …
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  3. Generic pain relievers

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    July 11, 2013 by Tamara Piety

    Came across this the other day in the New York Times, “Generic Pain Relievers Work, So Why Do I Give …
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  4. FDA approved cigarette launch

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    July 9, 2013 by Tamara Piety

    Yes, believe it or not, the FDA has approved two new product launches by Lorillard.  Advertising Age announced this development …
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  5. Ad spending

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    July 8, 2013 by Tamara Piety

    In case you didn’t know advertising is a big business, here is a great graphic from Advertising Age along with …
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  6. Advertising and the annals of absurdity

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    June 18, 2013 by Tamara Piety

    File this one under “A” for “absurd” – or maybe it should be “C” for candid. An article in Advertising …
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  7. More Dove

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    June 11, 2013 by Tamara Piety

    Yet, the infamous “sketches” viral video that Dove (or I should say Unilever) circulated a couple of months back is …
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