FDA approved cigarette launch

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July 9, 2013 by Tamara Piety

Yes, believe it or not, the FDA has approved two new product launches by Lorillard.  Advertising Age announced this development and said print advertisers could expect to see an expansion of advertising not just for e-cigarettes but for the real thing. I suppose it was inevitable once the FDA took over the regulation of cigarettes. And it doesn’t appear that there is much that is distinctive about these new product lines other than their appearance and names. Indeed it is difficult to know how Lorillard would get approval for them if they were not. After all, these are products for which there is no safe level of use. Words fail.

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