July 2, 2013 by Tamara Piety
This time from the professionals over at Advertising Age. They ask, “Can Paula Deen Ever Recover?” The answer is a tentative “yes,” but , one person interviewed admonished, “It can’t be fake.”
Uh, really? You are discussing a PR resuscitation strategy that involves trying to form a relationship with a black academic at a historically black college “to take her through a scared-straight [educational] slave experience”but you want it not to be fake?
Is this guy serious?!! And what in the world is “scared-straight educational slave experience”?
I am not sure what it is, but I feel like it would be hard to characterize it as anything but contrived. To keep it in the reality TV frame — “But would she be there for the rights reasons?”
Very strange. Really the discussion plays almost like parody but we know that this is probably as real as it gets.